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Hunkemöller – a clothing manufacturer from the Netherlands – wants to be the first Dutch Llingerie brand that ensures that clothing does not just end up on the garbage dump. The impact that the fashion industry has on our climate is considerable. A lot of old clothes are thrown away, while at least 90% could have been given a new destination! That is why Hunkemöller started their Bring Sexy Back campaign, where the ask customers to hand in their old clothing at the stores.

For this campaign, Josselin made diverse illustrations to represent the story about recycling clothes together with Hunkemöller. Jana Kaminski, animator, did the edits of the illustrations Josselin was responsible for.

Hunkemöller | 2018 |